Case Studies
Real projects, real outcomes. A look at the problems I've solved, how I solved them, and what shipped.
Victoria's Secret Mobile App
Bra-Fit Technology & Personalised Retail — MENA
Victoria's Secret identified that 80% of women in the Middle East were wearing incorrectly sized bras. We built a mobile app that guided customers to their perfect fit, enabled in-store appointment booking, and launched a personalised digital magazine — rolling out across the entire MENA region.
UAE → MENA
Launch markets
iOS + Android
Platforms
Victoria's Secret PINK!
Gamified Retail App — GCC
VS PINK! needed to capture the attention of young Arabic female university students across the GCC. We built a gamified mobile app — complete with the FETCH! mini-game, personalised offers, and a campus ambassador programme — that generated over AED 2.2 million in in-store sales within just four months.
AED 2.2M+
In-store sales
4 months
Timeframe
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